As Market Tanks Real Estate TV Still Thrives

The real estate market may have cooled considerably, but not real estate television. House-flipping and home-renovation programs are still big hits on cable. While for-sale signs sprout on lawns across the country, TV programmers are like developers who plow ahead with new housing projects anyway.

New seasons of the A&E network’s “Flip This House” — one of a troika with TLC’s “Flip that House” and Bravo’s “Flipping Out” are premiering. HGTV had its highest prime-time ratings ever in January. Nine of its top 10 series deal with the housing market, including “House Hunters,” “My First Place,” “Hidden Potential,” “Buy Me” and “Design to Sell.” The network did a special theme day Feb. 29: “taking the big leap,” or investing in that first house.

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